Canon Corporation - ABI Project

Japanese camera and electronics conglomerate Canon Corporation shot its most recent international TV commercial in partnership with ABI. ABI's postgraduate business student teams organized the on-the-ground logistics, planning, and recruiting. 

In what turned out to be a big-scale operation led by ABI co-founder Miwaza Jemimah Kanno, the filming project hired over 100 extras in rural Uganda, including children, dancers, and Ugandan oil painting virtuoso Jjuuko Hoods. The incredibly successful project also contributed back to society by ensuring all extras were fairly paid while having a grand time.